More than 50 Million U.S. adults are using smart speakers and over 100 million access voice assistants on smartphones. From Amazon’s Alexa and Google Home to Apple’s Siri, speech is becoming a normal way for people to control their devices, ask questions, stay entertained or buy products and services. This creates an incredible new channel for audiences to discover and engage with your content.
Rapid adoption presents a huge opportunity for first movers.
US smart speakers are the fastest growing device category in history. Amazon Alexa and Google Assistant give over 500 million consumers worldwide access to media content, on smart speakers and phones.
Voice assistants are not only limited to smart speakers. Google and Alexa are available with thousands of Integrations. These include smart TVs, phones, cars, and headphones. However you can only access this rapidly growing audience if you have a voice presence.
Voice assistants can act as a new source of revenue. Sponsorships in welcome greetings can be used to generate revenue from your voice channels.
Imagine if you could provide a personal editor for every one of your readers. An editor that can find more relevant stories and explain to the reader why they might be interested. A voice app could be capable of far more than simply understanding the readers search queries. It could act as an assistant in helping your audience discover your stories.
For most people personalized email newsletters mean adding the person’s name in the greeting. With brands and publishers competing for your audience’s attention, personalization and relevance is more critical than ever. With a voice app your newsletters can contain content relevant to the topic the reader was just exploring, and even explain why the user might be interested in each story!
A multimodal voice app allows your audience to explore your content by voice or chat, at home or on the go. It can be accessed on a huge number of Google Assistant and Alexa integrations including phones, speakers, and cars. It can act as a hands-free way for the for the user to explore your stories on a smart speaker. Or be used as a visual chat interface when used on a device with a screen.